Phygital (Physical + Digital), keyword of this new era, is the idea of using technology to connect the digital world to the physical one with the goal to create unique interactive experiences.  The phygital brings the digital in the real world, and vice versa: creating a physical counterpart of the digital creation, or animating a […]

From difficulties comes innovation. The first reaction in the face of novelty has always been a certain mistrust but this does not mean that unknown means of lesser value. The new era has brought an exponential growth of technology and its participation also within the artistic universe. The digital can be a world unto itself, or […]

WHO WOULDN’T WANT TO SLEEP IN A MUSEUM?  “Art shakes from the soul the dust accumulated by everyday life”. Picasso   Art is everywhere: in the street, in museums, in offices… but there are also places where art and all its emotions are alive, and have a natural dialogue with the public. These are the accommodation […]

The digital revolution has reached its most important level since its birth in the current period.  The pandemic crisis has been one of the phenomena that have accelerated its spread in all economic and production sectors, as well as in the service and social sectors. Not least, the art world has had to adapt to […]

TWO WORLDS IN COMPARISON What art and fashion have in common? In addition to the creative genius of the authors, they dictate the style. Art and fashion model beauty with shape and color. Fashion followed the evolution of the last art movements, most of all, in these years pop and street. The relationship between art […]

WHO IS THE ART COLLECTOR? Who can collect art? Is there a representative type or can we all be collectors and art passionate? To become an art collector you don’t need particular abilities but as Antonio Paolucci – art historian and director of the Vatican Museums – says, a collector has 3 important characteristics. The […]

Crypto art includes all forms of art that involve the digitisation of a physical work or the creation of a digital work. Thanks to blockchain systems, these animated frames become NFT (not-fungible tokens): masterpieces are linked to their own specific set of digital information that certify the authenticity of the work itself and guarantee the […]

Choosing to invest in artworks should not be frightening but exciting. Art, as well as travels, has the power to enrich our lives and give us happiness. But, before embarking on this initiative, it is always a good idea to prepare oneself in the proper way and to identify the art advisor who will be […]

Decorating a house with originality is not easy. But no worries, it will be fine if you have the right guidance, experts are here. From painting to sculpture, from antiques to contemporary art, from one style to another: nothing can stop you from using the beauty of art and design furniture to decorate your home […]