HOW TO INVEST IN ART?

Choosing to invest in artworks should not be frightening but exciting. Art, as well as travels, has the power to enrich our lives and give us happiness. But, before embarking on this initiative, it is always a good idea to prepare oneself in the proper way and to identify the art advisor who will be able to support us in best way.

WHAT IS GOOD TO KNOW BEFORE STARTING? 

First of all, you need to be aware that investing in masterpieces means having time to get in tune with art and perceive what might suit your taste and your space. This kind of investment is subjective and exclusive. It will distinguish you from others by identifying your artistic taste, your sensitivity, and your psychological profile. It is an investment that will be uniquely yours and you will decide how to share it: by decorating your home, your company’s spaces, giving it as a gift or other solutions.

WHAT DOES IT MEAN TO INVEST IN WORKS OF ART? 

Art is a safe-haven asset; buying the right artwork means making an investment that increases its value over time. So said, the art market should not be frightening because it opens its doors to all kinds of pockets. It is therefore not a prohibitive market, but rather a place where supply and demand can find the right compromise in the artwork. It is possible to find a balance between the amount of money you are willing to spend, the artwork that suits your personal taste and to benefit of tax advantages.

HOW DO YOU DEFINE A GOOD INVESTMENT? 

There are several variables depending on the type of work you decide to buy. One is betting on young but promising artists, those who have already participated in collective exhibitions and prestigious personal shows, better in institutional contexts or renowned galleries. Buying a well-known name can be a “quieter” but certainly more expensive investment, while scouting for emerging young artists can be more profitable and satisfying when you see the value coefficient grow over the years. Choosing unique works costs more but, as the name says, they are unique; the ‘real’ artworks on which the artist has put his hands from the beginning to the end, without copies or mass-production runs. The material, for example oil is more valuable than pastel or watercolor. Size also counts: the larger the work, the more valuable it is. In contemporary painting for example, there are coefficients that are calculated precisely on the size of the canvas and define the price. A good investment is when you buy an artist with an increasing coefficient.

WHAT IS THE ROLE OF ART ADVISOR? 

Obviously, you cannot buy blindly or with a self-service formula. The expert guidance of art consultant is necessary both to be able to be guided in the right investment, but also not to risk falling into traps. The art market, especially for ancient art, is increasingly flooded with fakes and copies. It is therefore advisable to always rely on the support of those who know the art world in depth and for a long time. Art gallery Zanini Arte  boast an over centenary experience in art consulting, as well as art dealer and restauration, assuring a real know in the art field and a concrete help to collectors. From the research phase to the purchase one, as well as the interior design consulting tailor made on client’s home, office or maybe hotels. By visiting www.zaniniarte.com you can begin an initial exploration of the artworks that might suit your tastes. A visit to the gallery or a personalized distance consultancy at a distance are then the next step to clear your doubts and start enjoying yourself, choosing the most suitable investment to decorate your space according to your tastes.

Zanini Arte